Microsoft Edge Has Strong Words For Google Chrome In Predatory Pop-Ups

Microsoft edge logo, with speech bubble saying "You're so 2008."
Microsoft has opinions about Google Chrome. Again.

Wouldn’t it be jarring if you were browsing this very website and a small pop-up appeared from or ZDNet? Let’s imagine that pop-up proclaimed that a superior version of this article exists on their website? That’s the feeling that washes over me when seeing Microsoft’s shameless promotion of its Edge browser when people use it to download Google Chrome.

The full-screen ads asking you to switch to Edge are egregious. Then there are the pleas to switch to Bing search within Edge, should you be bold enough to switch.

Tweet from Tom Warren, Senior Editor at The Verge

Google Chrome Is “So 2008”

But Microsoft isn’t remotely finished with its practically predatory campaigns to prevent your use of browsers like Google Chrome.

Neowin noticed that Edge has at least two new persuasive arguments for you, should you decide to use Microsoft’s browser to install the Google-made competitor.

One of the pop-ups spotted is… well, not necessarily dishonest. But it’s wide open for interpretation depending on your personal preferences and experiences.

It reads:

“Microsoft Edge runs on the same technology as Chrome, with the added trust of Microsoft.”

Edge pop-up spotted in the wild, December 2021

Like I said, it’s open to interpretation!

Here’s another one veering more toward the humorous side. Except this one seems more disingenuous:

“That browser is so 2008! Do you know what’s new? Microsoft Edge.”

The call to action on this particular pop-up reads “Come to the future.” This one, while eliciting a small chuckle from me, just feels dishonest. As if it’s suggesting that Chrome is not a modern browser, and hasn’t been updated in years.

As you’re reading this news, maybe you think I’m one of those Linux-using Microsoft haters. You know the ones. They’re still salty about Steve Balmer’s “Linux is a cancer” comment 20 years ago.

Surprise! My browser of choice on Linux and Windows is actually Edge! The moment Microsoft debuted it on Linux I started using it, and became quite enamored with its speed, built-in translation options, vertical tabs and various other features.

It’s a subjective option, sure, but Edge is a solid browser. And it’s a crying shame that Microsoft can’t let it succeed based on its strengths. Instead, we see articles like this one, calling out Microsoft for its aggressive — and questionable — promotional tactics.

Have you seen any of these Edge “warnings” in the wild? Let us know know in the comments!

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2 thoughts on “Microsoft Edge Has Strong Words For Google Chrome In Predatory Pop-Ups

  1. thegamerhat says:

    “That browser is so 2008”

    This sounds to me like either sarcasm or fanboyism. Brave browser actually uses the same 2008 statement on their YouTube ads

  2. John W says:

    Once a bad ole Microsoft, always a bad ole Microsoft. They are consistent if nothing else.


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